I design and build intelligent marketing and workflow systems that help salons and service-based businesses attract leads, automate follow-ups, increase retention, and grow revenue – without adding more to your plate.
Hey, I’m Caila - the strategist, designer, and marketing nerd behind Highlift Social.
After nearly a decade in the field (both in-house and agency-side), I started freelancing to do things differently: less red tape, more results.
I partner with small businesses, startups, and solopreneurs to build marketing systems that actually work — from search engine visibility to converting clicks into customers .
If you're looking for plug-and-play support from someone who gets strategy and execution, you’re in the right place.
This is where we bring in consistent, qualified traffic by building out
- Local SEO & Google presence
- Paid Ads (Google + Meta)
- AI-assisted campaign support
- Lead capture funnels
This is where we bring in consistent, qualified traffic by building out
- High-converting website design
- Landing pages
- Booking flow optimization
- Offer positioning
Let AI handle the follow-up.
- Missed-call text-back
- Lead nurture sequences
- Review automation
- Reactivation campaigns
Operate with clarity.
- Live performance dashboards
- Booking trend insights
- Campaign ROI visibility
- Revenue trackings
Bring in consistent, qualified traffic.
Turn traffic into booked clients.
Let AI handle the follow-up.
It all starts with a strategy. My tailored strategy focuses on your unique business goals, delivering customized solutions that drive growth, attract ideal clients, and ensure lasting success to make an impact on your bottom line.
Stand out with a website designed to reflect your brand's style and connect with customers. My custom designs focus on user experience, making it easy for clients to connect with your business and keep coming back.
Nurtures client relationships, and creating meaningful connections that keep your salon top-of-mind. Through engaging, relevant content, we help build trust, loyalty, and long-lasting client relationships
You’re running a salon or service-based business and growth still depends on you
You know AI could help – but you don’t have time to test every tool
You’re tired of manually following up with leads, data entry, book keeping, etc
You have software… but no real system
You want predictable bookings, not marketing chaos
We start by understanding your business.
- How leads currently come in
- Where follow-up breaks down
- What tools you’re already using
- Where revenue is leaking
No judgment. Just clarity.
I design a custom growth system around your business:
-Visibility (how people find you)
- Conversion (how they book)
- Automation (how follow-up runs itself)
- Intelligence (how you see what’s working)
Everything is built intentionally - not patched together.
I handle the setup.
We connect your website, ads, booking system, CRM, and automation tools into one cohesive workflow.
You’re not learning software.
You’re getting a system that works.
Once your system is live, we monitor it.
We refine follow-ups.
We adjust campaigns.
We improve conversion points.
You always know what’s happening - and why.
We’re proud to support incredible salon owners and help them grow. From their unique stories to the success they’ve achieved, discover how we’ve partnered together to build thriving businesses.
We’re proud to support incredible salon owners and help them grow. From their unique stories to the success they’ve achieved, discover how we’ve partnered together to build thriving businesses.
